Luxury tea and coffee brands TWG Tea and Bacha Coffee have thrived in post-pandemic Singapore by relying on their grandeur and premium positioning in posh locations. Chupa Chups has partnered with Chatime to launch lolly-inspired boba drinks. Chinese consumers are enthusiastic about collaborations between beauty brands and bubble tea chains, such as the recent partnership between Fenty Beauty and Heytea. The Bubble Tea Market is projected to have a rapid-paced CAGR of 9% from 2023 to 2033, driven by the growing popularity of Asian cuisine and the influence of social media.

Luxury Tea and Coffee, Bubble Tea Trends

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