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McDonald's Expands Menu with Bigger Burgers
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McDonald's CFO reveals plans to test a bigger burger in specific markets this year to enhance universal appeal in line with the company's growth strategy that involves 50 burger modifications.
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How do fast-food chains like McDonald's navigate the balance between tradition and innovation in their menu offerings?
How might the introduction of larger burgers impact McDonald's sales and market share?
What consumer insights or trends led McDonald's to pursue these menu modifications?
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