NIKE, Inc. launches a new product range heralding a multi-year innovation phase, featuring the Nike Pegasus Premium with a visible Air Zoom unit. Leveraging digital capabilities and athlete data, the brand aims to boost athletic performance. Notable athletes like Dina Asher-Smith and Eliud Kipchoge benefit from the brand's Air innovation, while the Nike Blueprint Pack and data-centric federation kits are also introduced. The A.I.R. project delves into future Air concepts through athlete collaboration.

Nike Unveils Innovative Product Line