Sports Giants Struggle Amid Market Growth

Major sports apparel giants like Nike, Under Armour, Adidas, and Puma face declining revenues and earnings, missing expectations in contrast to the industry's pandemic peak performance. Post-pandemic, companies like Peloton, Lululemon, and Dick’s struggle, with Adidas encountering inventory challenges post-Yeezy partnership. Despite efforts to reduce inventory, soft consumer demand persists. On the brighter side, the Sports Apparel Market is projected to grow from USD 272.51 billion in 2024 to USD 339.76 billion by 2029 at a CAGR of 4.51%, driven by factors like rising health consciousness, demand for enhanced performance apparel, and sustainability trends.