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Tequila Brand Wins Trademark Battle
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Overview
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Organic Tequila Casa Azul triumphs in trademark dispute against Casa Tradición, allowing both companies to promote tequila products with unique branding.
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Does this case highlight the importance of distinctive branding in the competitive spirits industry?
How might this legal win impact Casa Azul's market position and brand image?
What strategies could Casa Tradición employ to differentiate itself in the wake of this ruling?
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