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Terroir Revolutionizing Waterford Whisky
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Mark Reynier, the founder of Waterford Whisky, sheds light on the brand's innovative approach of incorporating terroir into whisky production through single-farm-originated bottles and upcoming cuvée releases.
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How does incorporating terroir affect the flavor profile and consumer perception of Waterford Whisky?
How might Waterford Whisky's emphasis on terroir influence the broader whisky industry and consumer preferences?
What challenges and opportunities arise from producing single-farm-originated whisky bottles?
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