Wendy's is set to revolutionize the fast-food industry by introducing surge pricing and AI-powered digital menus at all U.S. locations by 2025, with a significant investment in modernization. Meanwhile, a former Wendy's in Massachusetts has been transformed into an upscale diner catering to travelers seeking premium dining experiences. The surge pricing strategy aims to enhance sales through dynamic pricing adjustments based on demand, emulating models from other industries like airlines and concerts.

Wendy's Surge Pricing Innovation