Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.

Birkenstock Holding plc

AnyRoad is the leading experiential marketing platform that enables brands to operate and optimize their events, tours, activations, and classes to grow consumer brand loyalty, drive more revenue, and increase the ROI on every experience.

AnyRoad allows companies to streamline and scale their experiential operations with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.

Leading brands like Anheuser-Busch, Diageo, Westfield, Just Egg, and Sierra Nevada all count on AnyRoad to optimize operations for and prove the impact of their experiential marketing programs.

Andreessen Horowitz

Runa Capital

Precursor Ventures

Rally Ventures

Day One Ventures

BlackRock

Common Fund

Kaiser Permanente

Corner Ventures

Daedalus Ventures

Nimble Ventures

AnyRoad

Scott Smith, Director, Brewery Experiences of Anheuser-Busch sits down to talk experiential marketing and what AnyRoad did for his brand home experiences!

#BrandStrategy #brandhomes #MarketingTips #MarketingInsights #marketingmeasurement #experienceexec #ExperientialMarketing #experiential #technology #TechStartups #TechnologyInsights

This is an intervention for #experiential marketers who are only measuring event attendance: we see you, and you're not alone. 

This blog is just for you. Learn the other measurements out there for event success and how they can help you scale.

https://okt.to/7LXCwV

#marketingmanager #marketing #MarketingTips #MarketingTeam #MarketingStrategist #BrandAwareness #brandmarketing #brandloyalty #Loyalty #GrowthMindset

🚀 Unlock the Power of Data in Branding! Join AnyRoad's CEO, Jonathan Yaffe, and Sr. Solutions Manager, Mark Smith, for a webinar on data-driven brand experiences.

📅 January 25th | 🕒 10 AM PST / 1 PM EST | 📍 Online

Learn:

🚀  Data's role in boosting loyalty and revenue.
🚀  Best practices for collection and analysis.
🚀  Tips for optimizing events with data.
🚀  Implementing AI for success.

Stay ahead in 2024! 🌐 Register now below.

#DataDrivenBrands #Webinar2024 #ai #aicommunity #dataanalytics #marketingautomation #eventmarketing #brandactivation

🌟 Execute Brand Experience Summit: Optimizing the Consumer Journey with Data

We’re wrapping up our celebration with the final highlight of our summit series: Brian Maloney, Sr. Manager of Global Digital Products at Beam Suntory, spoke with attendees on the topic of optimizing your consumer journey with the right data.

💡 In his session, he shared the value of personalizing the way your brand communicates with your consumers, including through experiential, to drive brand loyalty.

📊 Enter consumer data collection
True personalization relies on a deep understanding of your consumers and their journey with your brand. That means that if you’re not capturing the right data, it can be hard to guide consumers along a journey that leads them from awareness all the way to advocacy.

💬 Brian left us with this golden quote: “Understand how, when, and where to communicate with people. Brand loyalty is not one size fits all.” 

Thank you to Brian for guiding us through the intricacies of incorporating personalization into your strategy!

#BrandExperiences #SummitFinale #ConsumerJourneyOptimization #ARExecSummit #IgniteRevenueSuccess

Your move, experiential marketers. 

#MarketingInsights #MarketingCommunity #brandexperiences #ExperientialMarketing #experiential

Say it louder for the people in the back 👏

Have you ever wanted to:
📈 Capture & Analyze Guest Feedback Automatically
📈  Scale Events & Activations With Ease
📈 Speed Up & Standardize Check In
📈 Streamline Data Sharing

As of winter 2024...Now You Can!

Read more to learn what Anyroad can do for you with our newest product updates:

https://okt.to/fal6BA

#nowyoucan #productdesign #productivityboost #MarketingTech #marketingautomation #ExperientialMarketing #experiential #brandactivations #brandhomes #retailtech #CPG

You're only as good as your database. So JUST Egg used their brand experience strategy to triple their data points.

#dataanalytics #activations #campaignoptimization

Are your #experiences geared toward the right audience? Check out what we learned from 2.5 million event-loving consumers.

 #marketing #demographics #consumergrowth #brandhack #eventmarketing #experiencemarketing #planning #2024strategy

🌟 Executive Brand Experience Summit Spotlight: Building a Strategy that Engages Consumers Across Generations 

We’re diving into another highlight from our recent summit: Karlene Palmer-Mcleod, Experiential Marketing Portfolio Lead at Proximo Spirits  shared her approach to engaging the different generations that make up the consumer base for Proximo’s different brands.

“This generation is digital-first, but they still crave in-person experiences.” 💬💡

Key Takeaways:

Understanding the Digital-First Generation: Karlene delved into the nuances of a digital-first generation, offering strategies to bridge the gap between the digital realm and the tangible world.

Crafting a Multi-Generational Strategy: Karlene unveiled approaches to seamlessly blend digital innovation with the timeless allure of in-person brand experiences to engage each generation in the most effective way.

Stay tuned for more weekly highlights as we continue to ignite success through unforgettable brand experiences! 🔥 

#BrandExperiences #SummitSeries #GenerationalEngagement #ARExecSummit #IgniteRevenueSuccess

	Sep '20	Sep '21	Sep '22	Sep '23
account payables	21.53M -	66.43M 208.57%	57.34M 13.69%	79.56M 38.75%
accumulated other comprehensive income loss	303.02M -	23.48M 92.25%	129.76M 452.57%	97.51M 24.86%
cash and cash equivalents	96.18M -	235.34M 144.70%	307.08M 30.48%	344.41M 12.16%
cash and short term investments	96.18M -	235.34M 144.70%	307.08M 30.48%	354.06M 15.30%
common stock		182.72M -	182.72M 0%	182.72M 0%
deferred revenue	3.23M -	3.81M 18.13%	4.00M 5.04%	9.70M 142.21%
deferred revenue non current	6.67M -	3.33M 50.04%	4.41M 32.38%	10.63M 141.08%
deferrred tax liabilities non current	16.21M -	79.05M 387.70%	92.85M 17.46%	109.79M 18.25%
goodwill	13.02M -	1.56B 11,852.40%	1.67B 7.56%	1.59B 4.80%
goodwill and intangible assets	195.87M -	3.24B 1,555.40%	3.49B 7.62%	3.30B 5.44%
intangible assets	182.85M -	1.69B 821.96%	1.82B 7.68%	1.71B 6.03%
inventory	211.65M -	359.21M 69.72%	535.61M 49.10%	595.09M 11.11%
long term debt	199.38M -	1.86B 832.22%	2.01B 8.12%	1.92B 4.52%
long term investments
net debt	124.26M -	1.65B 1,231.08%	1.74B 5.05%	1.61B 7.42%
net receivables	65.79M -	129.00M 96.07%	98.69M 23.50%	118.23M 19.80%
other assets
other current assets	2.38M -	5.37M 125.51%	8.68M 61.57%	3.88M 55.35%
other current liabilities	123.74M -	160.80M 29.95%	227.56M 41.51%	254.97M 12.05%
other liabilities
other non current assets	2.33M -	41.71M 1,687.74%	16.11M 61.38%	38.23M 137.38%
other non current liabilities	3.59M -	383K 89.32%	35K 90.86%	9.13M 25,985.71%
othertotal stockholders equity		1.89B -	1.89B 0%	1.89B 0%
preferred stock
property plant equipment net	208.89M -	252.17M 20.72%	318.53M 26.32%	409.04M 28.41%
retained earnings	95.15M -	-36.16M 138.00%	150.95M 517.50%	225.98M 49.70%
short term debt	21.05M -	30.61M 45.43%	35.07M 14.56%	34.36M 2.04%
short term investments				9.65M -
tax assets	16.40M -		4.59M -
tax payables	24.28M -	16.65M 31.41%	63.62M 282.06%	97.55M 53.35%
total assets	803.56M -	4.27B 431.08%	4.79B 12.21%	4.83B 0.81%
total current assets	380.06M -	731.19M 92.39%	959.91M 31.28%	1.08B 12.57%
total current liabilities	169.55M -	261.66M 54.33%	323.97M 23.81%	378.58M 16.86%
total debt	220.43M -	1.89B 757.08%	2.04B 8.22%	1.95B 4.48%
total investments				9.65M -
total liabilities	395.39M -	2.20B 457.19%	2.43B 10.34%	2.43B 0.16%
total liabilities and stockholders equity	793.56M -	4.27B 437.77%	4.79B 12.21%	4.83B 0.81%
total non current assets	423.50M -	3.54B 735.03%	3.83B 8.27%	3.75B 2.14%
total non current liabilities	225.85M -	1.94B 759.63%	2.11B 8.52%	2.05B 2.78%
total stockholders equity	398.16M -	2.06B 418.49%	2.36B 14.21%	2.40B 1.81%

COM:BIRKENSTOCK-HOLDING

Birkenstock Holding plc

Last Close

47.41

22/11 21:00

Market Cap

10.34B

Beta: -

Volume Today

735.05K

Avg: -

Preview