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Digital Ad Market Rebounds
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Overview
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Digital ad market experiences rebound with positive Q2 results from Meta and Amazon, reporting 24% and 27% growth respectively. Global ad spending expected to increase by 10% in 2024. However, smaller companies like Snap and Pinterest may differ. The growth is attributed to favorable market conditions, AI investments, and increased spending by China-based advertisers. Meta's China business significantly contributes to growth, but analysts caution about potential challenges.
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How might the growth in the digital ad market impact traditional advertising channels?
What are the broader implications of increased spending by China-based advertisers on the global advertising landscape?
What strategies can smaller companies like Snap and Pinterest employ to navigate the rebound in the digital ad market?
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