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Record-Breaking Black Friday Sales
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Black Friday weekend sales in the US reached record highs, with over 200 million shoppers participating, marking a 2% increase from last year. Online sales also surged, with over 134 million people shopping online, leading to a 7.5% increase in online spending. Despite the slow start to the holiday shopping season, online sales are expected to reach at least $9.8 billion, a 5% increase from last year.
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How might the record-breaking Black Friday sales impact the overall retail industry and consumer behavior?
What factors contributed to the significant increase in online shopping during the Black Friday weekend?
What strategies could retailers employ to entice shoppers with mediocre deals during the holiday shopping season?
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