Online holiday spending is projected to surge, with early online sales up 5% compared to last year, setting a record for the number of days with sales exceeding $3 billion. Adobe predicts that online holiday sales during the November-December period will reach $221.8 billion, a 4.8% increase from last year, driven by buy now, pay later (BNPL) options, with $17 billion expected to be driven by BNPL. Consumers are projected to start their holiday shopping in October, with nearly half planning to do so. Online discounts are expected to reach up to 35% off listed prices, with popular items including LEGO Minifigures, Kanoodle 3D, Barbie the Movie products, PlayStation 5, Xbox Series X, Madden NFL 24, iPhone 15 models, and Birkenstock Bostons.

Record Online Holiday Spending