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Revival of Royal Heritage Liqueurs
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Rajasthan's royal heritage liqueurs, once reserved for princely families, are now being crafted by state-owned and private enterprises, reviving traditional recipes. Despite a ban in 1950, production restarted in 2018, offering unique flavors like Kesar Kasturi and Chandr Hass.
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How have the marketing strategies evolved to make these heritage liqueurs appealing to modern consumers?
How might the revival of these traditional drinks influence the tourism and hospitality industries in Rajasthan?
What cultural significance do these royal heritage liqueurs hold for the people of Rajasthan today?
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