Sign Up
Stories
Wendy's Innovates Menu Pricing Strategy
Share
Culinary, Meat Market, & Eco Innovations
Dynamic Pricing in Fast Food
Dynamic Surge Pricing at Wendy's
Wendy's AI Menu Pricing Controversy
Wendy's Dynamic Pricing Controversy
Overview
API
Wendy's is set to implement surge pricing, adjusting menu prices based on demand, following CEO Kirk Tanner's announcement of a $20 million investment in new technology for dynamic pricing. The company plans to trial this model in 2025 and has teamed up with Google to introduce an AI chatbot for drive-thru orders, aligning with its digital technology investment strategy.
Ask a question
How could Wendy's digital technology investments influence the broader fast-food industry's technological landscape?
How might surge pricing impact customer behavior and perception of value at Wendy's?
What challenges could Wendy's face in implementing and fine-tuning the dynamic pricing model?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Nov 2023
Dec 2023
Jan 2024
Coverage