BNPL Surge, Millennial Spend, and Black Friday Revival

Amidst a price-conscious holiday season, US shoppers are utilizing buy now, pay later (BNPL) services for Cyber Monday, leading to a surge of 19% in BNPL purchases. Millennials are driving split-pay retail purchases, while Black Friday saw a generational divide in online shopping, with millennials spending more. Despite failed payments, online merchants are collaborating to mitigate the impact on sales and customer satisfaction. Advertising and influencers are reviving Black Friday purchases, while concerns about stock shortages and Gen Z engagement persist.